Use a page image when the web needs a preview
A WebP preview can show the appearance of a PDF page inside a web interface without asking a visitor to open the document. Choose a cover, chart, or representative page based on what the preview should communicate. The image is a derivative for display, not a replacement for the full document.
If the PDF contains many pages, establish a page selection and consistent dimensions. A contact sheet or set of previews may be more useful than exporting every page at full resolution. Give the images useful alternative text in the publishing system; file conversion does not supply that editorial context.